Veterans of the Obama campaigns are launching a $75 million digital ad effort to counter President Donald Trump’s dominance of online advertising and viral misinformation.
Acronym, a “dark money” nonprofit, and its affiliated super PAC, Pacronym, plan to boost Democratic candidates and the party’s image in five 2020 battleground states: Arizona, Michigan, North Carolina, Pennsylvania, and Wisconsin. On Monday, the groups announced a campaign called “Four Is Enough,” which will buy ads on Facebook, Google, Hulu, Instagram, Pandora, and YouTube.
Tara McGowan, a former press secretary for Sen. Jack Reed (D-R.I.) and digital producer for Obama’s 2012 campaign, is founder and CEO of Acronym. David Plouffe, Obama’s 2008 campaign manager and 2012 adviser, is on the group’s board and will help raise the tens of millions of dollars they plan to spend between Acronym and Pacronym. They have already raised roughly $30 million, according to The New York Times.
After working on Obama’s 2012 campaign, McGowan was digital director of NextGen Climate Action, a super PAC founded and funded by current presidential contender and hedge fund billionaire Tom Steyer.
